Rá-Tim-Bum, Glub-Glub, Castelo Rá-Tim-Bum, Mundo da Lua, X-Tudo. In TV Cultura’s 50 years, there are so many successful children’s programs that we couldn’t leave this background out. Therefore, we created a communication strategy that simultaneously brought out the playful side while maintaining the seriousness that a public television channel must also uphold.

We opted for brightly colored geometric shapes, showcasing that “The Future is Now” through bumpers, out-of-home ads, and even an exhibition at MIS, which depicted the history of TV Cultura from its inception.