Developed for the Adrenalina Pura Streaming Channel, this campaign stirred up the internet and generated millions in free media coverage. To launch Jean-Claude Van Damme’s new film “Colateral” in Brazil, we tapped into the hype of challenges and invited Popó to challenge the famous action movie star—but with a twist. Inspired by the boldness of dancing on Brazilian stages in the 90s, Popó challenged Van Damme to a dance-off that garnered millions of streams and attracted over 100,000 new subscribers.