We conducted the launch campaign for C&A’s makeup line, developing the campaign concept and the tagline “Beauty by C&A”. From this concept, we created displays for retail points, selected makeup product names, directed the photo shoot and film production, and chose the models’ wardrobe and makeup.

To maintain brand alignment with its core business, we crafted the tagline “Your look deserves a make,” integrating makeup into the fashion world. Following this principle, the photo shoot and film featured wide shots, highlighting the models’ colorful outfits and how they complemented the makeup colors.