Developed for the “Adrenalina Pura” Streaming Channel, this campaign involved the launch of the film “Lamborghini: The Man Behind the Legend,” but in a different way: through partnerships. To achieve this, we premiered the film at the Museum of Image and Sound in São Paulo, and also released content on the Acelerados YouTube channel, where Gérson Campos accelerated and showcased Lamborghini models to further captivate the audience.

The result? One of the most-watched films on Adrenalina Pura.